HP Inc. Unveils First Results Of Its Ad-Industry-Stirring Diversity And Inclusion Initiatives
In a pioneering move 18 months ago, HP Inc., helmed by chief marketing and communications officer Antonio Lucio, bestowed a clear and unprecedented mandate to its advertising agency partners, grounded in the conviction that diversity is a business imperative: Up your creative-department diversity quotient within 12 months. In short order, the agencies answered back; the company’s top five roster agencies reported a 20-point jump in women working on HP account teams. For its part, HP had assumed the same “diversity scorecard challenge” for itself, committing to increasing the number of women in leadership roles as well as increasing the diversity of its teams.
To read more about the success of these strategic moves by HP, click here.