Diversity and Inclusion: The “Business Case” Postmortem
“The business case” was rarely if ever mentioned by activists, educators and politicians, while calling for our national holidays and heritage months, such as our current Black History Month, but corporations have found ways of leveraging these moral imperatives on behalf of profitability. How many of you saw the recent barrage of culturally conscious Super Bowl LI commercials? Corporate America didn’t spend 4.5 million dollars for each, elaborate, thirty-second Diversity and Inclusion (D&I) statement, to boost their “street cred” or increase their chances of getting into heaven. Goodwill had to factor into the equation, but altruism no doubt took a back seat to analytics that confirmed that culturally sensitive imagery and messaging touches hearts and loosens purse strings.
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