Diversity Primer: Communications and Marketing
Communications is one of the most critical steps in developing, implementing, and managing an effective diversity and inclusion strategy. Without a strong plan in place, executive leaders may not loan their support. If managers and supervisors who are charged with everyday implementation and execution of D&I efforts do not understand what is expected of them, they can disengage. If employees do not know what the long term objectives are, they too can easily get frustrated and feel that D&I is not a priority.
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